LAUREN MILITELLO
Fundraising Campaigns
At White Pony Express (WPE), I helped raise over 1.5 million in two years across 7 campaigns and 85 marketing emails.
Accomplishments Per Campaign:
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​Raised $300k+
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Planned Campaign
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Project Management
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15+ Fundraising Emails
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20+ Social Media Posts
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One-Sheets and Posters
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Campaign Logo
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Mailers and Newsletter
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Outlay Designs
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Media Bank & Media Kit
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Asset Creation
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Photography
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Video Production
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CTA Landing Page and Banners
Campaign Results
WPE's averages before my arrival:
28%
Open Rate
4%
Click Rate
2,871
Send List
WPE's averages after my arrival:
33%
Open Rate
5%
Click Rate
6,088
Send List
The Love Exchange Campaign
This three-month campaign featured weekly stories about love in action and the way it's shared among the White Pony Express volunteers and community.
My contributions:
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Creative direction
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Logo mockup ​
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Campaign landing page
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Photography
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Built and sent eblasts
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Edited and contributed to copy
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Co-managed marketing agency
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Produced videos for social media and email marketing
The Earth Day Campaign
A two-month spring fundraising campaign focused on the CTA of donating by Earth Day. This campaign highlighted WPE's impact of rescuing 18 million pounds of food and mitigating 17,000 tons of GHG emissions.
My contributions:
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Creative direction
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Logo mockup and creation ​
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Campaign landing page
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Photography
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Built and sent eblasts
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Edited and contributed to copy
-
Co-managed marketing agency
-
Produced videos for social media and email marketing
Photography and Video Production
My photography has been published in the East Bay Times, the San Francisco Chronicle, and other media outlets.
